Twitter is an online portal based on continual updates of your personal or business activity. Its primary service is for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
Over recent months, Twitter has become a popular avenue for businesses to communication with the audiences that matter most to them (e.g. customer base). Its inherent nature as a real-time news feed, its every growing population (8 million plus users in March 2009) and its low cost of use (it’s free, only cost is resources) makes it an ideal business tool. In fact many businesses use Twitter for the following activities:
- Customer service
- Public relations and news
- Advertising of new products
- Thought leadership and knowledge share
- Research and development
There is no question that Twitter is the most talked about social portal at the moment and many people have jumped on the bandwagon and are using Twitter in their business. Whether you are just getting started or have been using Twitter for months, the information below will ensure you are using this tool effectively.
How to Leverage Twitter in Your Business
People can easily leverage Twitter as a business tool for their own personal business. Here are some of the benefits:
Read more about social media guidelines and etiquette.
Contact our St Albans office today on 01727 764124 for an initial assessment of your online presence.