In the world of Internet Marketing, the importance of optimising web pages for the best performance with search engines is well known. If the search engine can't determine what your page is about, it will be unable to give you a good rating for the search queries that your customers may be using.

These keywords need to be built into your content. While that is easy enough to accomplish, how do you know what words and phrases to use? The first, and probably most important, step to effective SEO is going through the keyword analysis process. This is very simple and can often be done using free tools.

There are two main tools that most SEO specialists use to handle keyword analysis. Both Google and Yahoo offer keyphrase analysis modules as part of their customer service. If you only select one, go with Google's Adwords tool, as it is more comprehensive. Yahoo will give you valid suggestions and statistics, but they will be limited to their platform, and not as broad as the results offered by Google. Both tools are completely free to use.

There are two ways that you can find perform keyword analysis for your website, product or industry. The first is to provide potential keywords to the Adwords tool. Think of a phrase that deals directly with your product: something that you suspect potential customers might use as a search query. By inputting that into the keyphrase analysis tool, you can receive search statistics back. The tool will spit out several columns of information. The two that you will be looking the closest at are the monthly search volume field, and the advertiser competition information. For the best keywords, you will want a high search volume, coupled with a low amount of competition. These will be the keyphrases that will help you rate higher with SEO.

If you have no idea where to start with your keyword analysis, the Google Adwords tool can facilitate that as well. Instead of inputting your own keywords, you can direct the keyphrase analysis tool to search your website. By looking at what you already have as site content, the tool can suggest keywords that may be lucrative for your SEO campaign. You can then analyze search volume and advertising competition for each choice. This is the easiest strategy to use if you are unsure of the phrases used to identify your website.

While most users stick to basic information when they perform keyword analysis, almost every tool will spit out several layers of information. Besides basic information, you can determine things like related websites that also use your desired keyword. In addition, you might want to instruct the analysis to leave out certain words when returning statistics in order to avoid skewing the results by including a popular, but general, keyword. Most people do not use these tools to their fullest potential, so be sure to explore what is possible when getting familiar with what they have to offer.

SEO is crucial to the success of your website promotion. In order to gain attention from your niche market, you must be visible when an appropriate search query is made. However, if you don't know what keywords are being used to find your products, you may be shooting in the dark. Using keyphrase analysis tools should always be your first step when creating an SEO campaign. Luckily, keyword analysis is easy to understand, and many of the tools can be accessed for free.

Contact our St Albans office today on 01727 764124 for an initial assessment of your website.

We offer search engine optimisation (SEO) services across Hertfordshire and surrounding areas, including St Albans, Hatfield, Welwyn Garden City, Stevenage, Watford, Hemel Hempstead, Letchworth, Hitchin and Barnet.

So, for SEO services in Hertfordshire, call us on 01727 764124.