These are tough times for law firms. Changes in the law are seeing marketing driven people moving into the industry, and it is no longer sufficient to operate your business on word of mouth alone as you have over the years. The Yellow Pages is yesterday's media, and everybody is searching and researching online.

This is why WSI have put together marketing plans specifically for law firms that will enable them to be found online, and to communicate better with their current and past clients.

Local Search

The number priority for all law firms must be to get found when a potential new customer is searching for your services.  In today's world, that means getting ranked highly on search engines, particularly Google.  When somebody searches for 'solicitors location', you need to be in that Page 1 listing, ideally at or near the top. 

Is your business showing up where people are searching?

WSI use a variety of techniques to get their client's website ranked highly, and these include:

• Optimising your website for the most searched for phrases for your location
• Create a Google Places listing for your business and optimise it for your search phrases
• Build incoming links to your website to bolster its reputation with Google

Social Media

Break into the world of social media and create, brand and manage your online presence. WSI will show you how to leverage the social media frenzy to your advantage and capture the attention of the largest growing audience online.

Whether you’re goal is to improve your visibility online,  capture additional market share, or conduct real-time market research, social media should be part of any serious online marketing strategy.

WSI have developed a series of social media plans especially for solicitors and law firms. Most will include elements from the list below:

• Create a blog
• Write and add regular posts
• Optimise for search engines
• Facebook profile / page setup
  • Personal Profile and Fan Page Set-Up, import contacts from Outlook
  • Facebook advertising campaign setup & management
• LinkedIn profile setup
  • Personal and Business Profile Set-Up, import contacts from Outlook
• Email Marketing
  • Create an email template
  • Regular sends to clients and prospects
• Syndicate your blog to your social media sites

Learn more about what law firms can do to both gain new clients and retain their existing ones at our legal marketing blog.

Please call us on 01727 764124 to have an initial chat about what WSI can do for your business.