WSI has many clients in the business services industry, including accountants, financial advisers, insurance companies, etc.  Working with around 10,000 customers per year, the business services sector is probably the largest group of clients that we work with.

Richmond House Group (RHG)

A local example of our work is Richmond House Group based in Stevenage, Herts.  RHG are an insurance, investment and financial services provider, employing about 50 people.

Scenario

RHG's original website had not been updated for many years, mainly because every update had to be made by the web developers.  It had also been developed in 'frames', an old technology which effectively blocked the search engines from reading the contents of the site.  As a result, the website could not be found for any search phrase other than the company name, and all the content was out-of-date even if somebody did visit it.

Outcome

We rebuilt the website in Dot Net Nuke (DNN) technology with a new design.  The website has content editors for all pages on the site, and also offers the ability to add new pages as required without the need to involve any technical staff.  New sections have been added over time, including the addition of a blog on the site. 

WSI now also run a monthly email marketing campaign to RHG's client and prospects.  The purpose of this campaign to make clients aware of the different services that RHG offer.

We have recently started a search engine optimisation campaign for the website, and have encouraged RHG to take their first tentative steps into the world of social media marketing.

Client Testimonial

"Mike impressed me by taking the time in the early stages to understand our business and what we wanted to achieve.  He made sensible suggestions about how to reach our target markets, and how to produce content that would have them coming back to the site regularly.  I am an ‘IT-phobe’, and Mike made it easy to understand the issues and this helped me to structure the content.

As a result, we now have a website that has a professional design and is totally client-focussed.  Feedback from 3rd parties is very encouraging, and we now have a website that we are proud to refer our customers to.  And all this delivered within the very tight timescales that we imposed. 

I would certainly recommend Mike to anybody who is looking to get their website to have a bigger impact on their business.”

Paul Beasley, Managing Director