WSI has worked with many sports clubs around the world, including football clubs, rugby clubs and tennis clubs.  Working with around 10,000 customers per year, we are able to draw from the experience of many developments in this sector.

Townsend Sports Club

A local example of our work is Townsend Sports Club in St Albans, Hertfordshire.  Townsend are a multi-sports club with tennis, bowls, table tennis and darts sections.

Scenario

Townsend's original site had been created by a member with best intentions.  However, the site did not project the right image to encourage new members.  It was also not very easy to update, so consequently was not suited for regular communication with members.

Outcome

The new website carried a professional, but friendly look.  The entire site has content editors with a security system that enables different members to update only certain sections of the website.  The website has a calendar of all activities and includes a blog from the tennis club chairman.

WSI will soon be implementing an online booking system for members to book floodlit courts during the winter season.

We also ran a search engine optimisation campaign for the website, and are now ranked highly for all local searches.  Townsend Tennis Club were also the first tennis club in the UK to have a Twitter account.

Client Testimonial

"WSI created a fantastic new website for us which has given us lots of new functionality for our members.  We love the fact that we can spread the load of keeping the website up-to-date across various volunteers using the comprehensive security system.

We now regularly get people contact us through the website about both tennis memberships and hires of the clubhouse.  It has paid for itself many times over.”

Mike Busby, Townsend Tennis Club Chairman