You can use Facebook the same way other businesses use it as detailed in our Facebook Overview page. If you are having problems knowing where to begin, we recommend starting with the following:
- Facebook Pages: These "Fan" pages give your business an identity on Facebook and they have much more functionality and opportunities to engage with your customers and prospects than a Facebook Group does. Use your fan page to:
- Build a following and create buzz about your business in your local area and among other professionals
- Promote any special offers
- Highlight upcoming events
Click here to get more information on how to set up your business Facebook page.
- Polls: Facebook Polls are great for businesses looking to get a quick answer about a particular campaign they’d like to implement, or just to find out information and opinions from a specific demographic. What type of polls could you run? Here is a list to consider:
- Industry poll - to see what industries your fans belong to so you can communicate to their specific vertical
- Services poll - see which of your services your fans already use in their business and what ones they are looking to use
- Trends poll - ask them what media they are using for their business and what they are using them for
- Stats poll - post a stat from your industry and poll your fans on how they relate to the statistical data
- Seasonal polls - see if they are gearing up their marketing for the holiday season and what tactics they are using
Check out the Facebook Poll page for more information on how to set up polls and include them in your Fan page.
- Advertising: Facebook has a powerful advertising engine that enables businesses to specify a specific demographic target, see how many people that demographic will hit, and advertise to that demographic. If you are looking to broaden your advertising spend for your business, this may be something to consider. Please be advised though that compared to Google Adwords the click through rates for Facebook ads is low, however the cost is low as well. Click for more information on how to set up advertising campaigns through Facebook.
Read more about social media guidelines and etiquette.
Contact our St Albans office today on 01727 764124 for an initial assessment of your online presence.