1. Create an engaging Page. Use applications like the discussion board and YouTube video box to add more interesting and engaging content to your Page. Give users a reason to become a fan of your Page and engage with you.  
2. Leverage the viral nature of Facebook (The news feed):  The added benefit of creating an engaging page is that every time a fan engages with your page – from becoming a fan, to posting a comment, to attending an event – that activity is published to their “news feed” which is seen by all of their friends on Facebook. When a user first logs into Facebook, they see a feed of their friends’ recent activity, so each and every activity of your fans on your page gets shared with a greater network, giving your business more visibility.  
3. Draw on your existing network:  You most likely already have email subscribers and blog readers – so make sure they know that they can now become a fan of your business on Facebook. Consider emailing your opt-in mailing list, including a link to your page in your email signature, blogging about your Facebook page, and posting a link or badge to your page on your website or blog.  
4. Make your Page publicly searchable: By default, your Page will be public so that it can get indexed by search engines and give you the opportunity to drive organic search traffic to your Page. If you don’t notice your page showing up in searches, make sure you have set it to be publicly indexed and searchable. Go to Edit Page and then Settings and set your page to be “Published (publicly visible).”  
5. Use Facebook Ads for an extra push: Facebook ads allow you to advertise a website or something on Facebook, including Pages, groups, and events. If you’re familiar with Google Adwords, the system for building and running ads on Facebook is very similar. Facebook has a great resource guide detailing the best practices for advertising on their social portal.  So if you are looking to do some advertising for your business on Facebook, be sure to visit http://www.facebook.com/ads/best_practices.php and learn from Facebook directly on how to advertise on their portal.

Read more about social media guidelines and etiquette.

Contact our St Albans office today on 01727 764124 for an initial assessment of your online presence.