On Facebook, Profiles are meant for people and Pages are meant for businesses. You do not want to create a personal profile for your business. There are a few key differences between Business Pages and Personal Profiles that you will want to be aware of.
- Pages allow you to designate multiple administrators, so that you can have multiple people help manage the account, and if one of your administrators leaves the company, you can still have control over the Page.
- Pages are, by default, public and will start ranking in Facebook and public search results.
- Pages are split into different categories (local businesses, brands, musicians) that help you get listed in more relevant search results.
- Personal profiles have friends, which require mutual acceptance, whereas anyone can become a fan of your Page without first going through administrator approval.
Read more about social media guidelines and etiquette.
Contact our St Albans office today on 01727 764124 for an initial assessment of your online presence.