It is common knowledge that sales on the internet in the UK, and indeed throughout the world, are increasing by leaps and bounds year on year. To take advantage of this trend, it is crucial to drive true business results through your website by implementing a sound Internet marketing plan.

Search Engine Marketing (SEM) is proven to be the most effective way of promoting your website to target prospective buyers of your products and services.  This type is marketing is also called Pay Per Click (PPC).

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Google's Pay Per Click service is called Google Adwords, and WSI's principle PPC campaign manager is a Google Adwords Professional.

PPC search engine advertising is a performance-based form of search engine marketing. Your ranking on a search engine results page is determined by the bid amount, or the price you are willing to pay, for a specific keyphrase, to get a visitor to your website. You are only charged when a visitor clicks on your text ad displayed on the search results listings page.

Advantages of PPC advertising:

• Ability to target your ads specifically at prospective buyers looking for your products or services
• Avoid showing your ads to people who are unlikely to buy from you Maximise the return on your marketing investment
• Ability to control the ranking of your ad via the bid amount for the keyphrase
• You only pay when a visitor clicks on your ad and comes to your website
• Quick implementation time – your ads can start promoting your business within a couple of hours
• You decide the maximum daily budget of your advertising campaigns

Our PPC advertising services include the following:

• Keyphrase Analysis – we carry out the analysis to determine the most relevant and cost effective keyphrases for your business. You select the keyphrases for us to market your business.
• Avoid showing your ads to people who are unlikely to buy from you Maximise the return on your marketing investment
• Account Set Up – we set up your account with the Search Engine of your choice with the text ad creatives and implement the budget and bidding guidelines that you have set for the campaigns
• Performance Management - we set up and manage PPC campaigns meeting your budget guidelines and managing the bid process. We also track, analyse and report the results to ensure optimal performance of the overall marketing campaign. We provide a choice of monthly summary or detailed reporting.

Call our St Albans office now on 01727 764124 to discuss how PPC can drive traffic to your business.