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Proven Internet Business Strategies

 

For some real-world examples of how the Internet can help your business reach more customers and increase sales, have a look at our case studies. We’ve examined several of our clients from various business types and sizes to give you an inside look at how our Internet business solutions improved their businesses.

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Client: Protrolley
Location: Kings Lynn, Norfolk
Website: www.protrolley.com

Details: Protrolley had recently launched a new e-commerce site selling electric golf trolleys to end consumers.  The site traffic was minimal, and the was having to rely on relatively expensice Pay Per Click (PPC) adverts to drive visitors to the site.

ROI: Site traffic rose 600%, and the average sale value rose from £100 to £175.

Summary: Protrolley needed traffic to its site to sell its own range of electric and remote controlled golf trolleys.  The existing PPC campaign was proving expensive.  WSI was chosen to optimize the site for the search engines.  We got first page rankings on Yahoo and MSN within 2 months, and Google after about 6 months.  They now have top positions on Google for the two main phrases - 'electric golf trolley' and 'remote controlled golf trolley'.

Mike Stollery of Protrolley says, "Mike Busby of WSI Internet Consulting & Education has worked on our website for the last twelve months and without doubt has made a significant difference to our rankings and subsequent online sales for our company." 

Read full Press Release.

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Client: Better Prospects
Location: Amersham, Bucks
Website: www.betterprospects.com

Details: Client had an existing website, but it looked dated, and they did not have the ability to update it.  As a result, the consultants did not feel confident enough to send their prospective and existing clients to.

ROI: Traffic to the site has doubled as a result of optimisation on phrases for the local job market; increase in sales as a reult of the website being used more in the sales process; substantial growth in leads.

SummaryWSI changed Better Prospects' website from a tired look and feel with out-of-date content, to a much more modern and friendly look where the client is able to update the content whenever they like.  Leads have doubled as a result of both a running a local search engine optimisation campaign, and also due to the consultants now being proud to refer their prospective clients to the website. 

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Online ads alone can boost brand awareness by 6%
Online ads alone can boost brand awareness by 6%
Source: Forrester Research

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