World’s Largest Internet Consulting Firm Honours Local Consultant for Excellence
Internet Consultant Mike Busby gets honoured at 2009 WSI Excellence Awards for producing outstanding search engine optimisation results for his customer
October 18, 2009 – St Albans, Hertfordshire, England. Mike Busby, a certified Internet Consultant with WSI (We Simplify the Internet), has been honoured at the first annual WSI Excellence Awards at WSI’s Excellence and Innovation Conference in Orlando, Florida. Mike was responsible for producing outstanding search engine optimisation (SEO) results for his customer, making him the runner up in the category of “Excellence in SEO.”
Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a website from search engines through "natural" ("organic" or "algorithmic") search results. Usually, the higher a site is ranked in the search results, the more traffic that site will receive. This is not an easy task and certainly requires the expertise of a professional Internet marketer.
Mike provided SEO services for his customer’s site, www.protrolley.com. ProTrolley is a specialized company that provides an unparalleled range of branded products, at competitive rates and with unprecedented levels of customer satisfaction. Mike optimised the site for the keywords “electric golf trolley,” an extremely competitive term. On August 24, 2007, he was able to get www.protrolley.com to rank first in Google with 682,000 competitors. This impressive accomplishment earned Mike the runner up position for a WSI Excellence Award in the category of “Excellence in SEO.” (Please note: with SEO, the ranks will vary from one day to another. To see screenshots taken on August 24, click here.)
Mike Busby says, “It is a great achievement for me and my client to win this award. On many occasions, it is the design of a site that gets all the plaudits, and the work that is done in driving target prospects to a site can often get forgotten. I am extremely proud that we have been able to get my client’s website in better positions in Google than his global competitors who spend many thousands of pounds a year on marketing their products. The exposure that his site gets now has resulted in dramatically increased sales through his site. This is a business that is now going places!”
Serving businesses throughout Hertfordshire, Mike is helping local businesses develop an effective online presence by providing leading edge, robust, scalable and affordable Internet solutions. Mike assesses clients’ business needs and opportunities by using WSI’s patent pending Internet Solutions Lifecycle™ System, an Internet solutions delivery framework. The client’s Internet Solution is then customized through personal consultation on design, functionality, hosting options, online traffic optimization, site registration and Internet marketing support - to both reduce business overhead and increase the customer’s return on investment. A WSI solution is designed to draw qualified traffic to a website leading to more customer conversions online.
Mike Stollery of ProTrolley says, “Mike Busby of WSI has worked on our website for the last twelve months and without doubt has made a significant difference to our rankings and subsequent online sales for our company. At the start of the project, we were a new company with a brand new website (www.protrolley.com). During the 12 months that followed, Mike worked closely with us to organically optimise our site, develop and implement a strategy that has enabled our site to rank at number one on Google for our main search phrases. Mike was very clear that organically preparing and optimising a site is the best long-term approach. As a result of following his advice, the site achieved its goals within the time frame we discussed. We found that Mike worked closely with us and paid particular attention to the detail that helped us create the best results. I would without question recommend Mike to other businesses.”
WSI introduced its first annual Excellence Awards this month as a way to recognize excellence among its franchisees in providing leading edge Internet solutions in their local markets around the world. WSI received several case study submissions by Consultants to be considered for the 2007 WSI Excellence Awards. Each case study was scored and ranked by a team of WSI submission auditors, who all voted to determine the winners.